Small and start-up business entrepreneurs have the opportunity to test, market and sell their products and services in a retail mall or shopping center, with minimal lease liability, through pop-up store leasing. Increasingly more malls and shopping centers now lease to “pop-up” stores for periods as short as 30 days, even during the busiest time of year for retail shopping. In fact, many shopping centers now have space allocated year-round for pop-up stores, as a means of attracting more shoppers and minimizing vacant space. Wondering if your business would do well in a particular shopping center or mall? Try a pop-up store!