As about 4,000 major retail chain stores closed in 2016, and at least 5,000 more are expected to close in 2017, retailers are scrambling to remain relevant. Survivors recognize their continued success depends upon offering what the internet can’t — experiential customer engagement. Chains like Michaels now offer free classes and in-store events. Retailers like Best Buy now provide customer solutions in addition to products. Restaurants and malls have added entertainment components. Some companies like Ross, Marshall’s, TJ Maxx, Dick’s Sporting Goods, Home Depot, Lowes, and Costco survive by consistently pleasing their shoppers.
