WHY INVEST IN SAN DIEGO AND CALIFORNIA in 2021-2022?

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  • Though some people are leaving California, San Diego and California continue to attract more affluent and highly educated people from across the nation and internationally, creating a mega-market for the housing.
  • 60% of adults moving to California have a bachelor’s degree or higher.
  • The unemployment rate in California among those with college degrees is 2.9%, with San Diego County total unemployment below 7%.
  • San Diego County has gained 50,000 new jobs since January 2021.
  • In 2020, more than 50% of the nation’s venture capital went to California.
  • In 2020, almost half million Californians filed for new business licenses (a 22% increase).
  • California leads the nation in business starts.
  • UCSD generates the second largest number of annual STEM degrees in the U.S.
  • UCSD had 118,000 applications for enrollment in 2021 (most in the U.S.) and SDSU was 10th.
  • Through April 2021, more than 3,350 new homes, condominiums, and apartments broke ground in San Diego County.
  • In this coming year, there will be almost a dozen new master-planned communities opening for sale, most of them in North San Diego County, and most with homes in the $500,000-$1,000,000 range.

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